A substantial amount of planning goes into crafting the right content for your website. After all, it is important that your online presence effectively conveys your brand’s key messages. Once you identify what these messages are, your next step is to decide how to present them. The content on most websites is segmented into sections and spread across...Read More

HR professionals around the world have started using people analytics to manage talent acquisition, employee retention, performance reviews, and workforce planning. When used efficiently, people analytics can bring substantial profits to your organization. As decisions are based on insights gathered from relevant data, more meaningful actions can be performed to enhance employee engagement and experience. Here are...Read More

As we sail into 2020, we have something to make your sailing smoother: a calendar with all the important payroll compliance dates you need to know for this year. This calendar will help you track your compliance activities and stay on top of it. But why is statutory compliance essential to run a business? Let’s explore. What is...Read More

Congratulations on building an ecommerce website to showcase and sell your products! It’s now time to focus on marketing and driving sales. If you’re reading this to pick up cues for a store that’s taking shape, we hope this article serves you well. A common question many small business owners have is this: “How am I going to promote my products, and how much should I invest...Read More

At Zoho, we’re building one of the most comprehensive and tightly integrated suites of business apps. We currently offer 45+ apps in all major business categories, including finance, human resources, sales, marketing, customer support, and back-office operations. Zoho Sign, our digital signature app, was launched in July 2017 to help businesses securely sign, send, and manage legally-binding...Read More

Zoho CRM team is excited to announce that we have been recognized as a January 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Our team at Zoho CRM takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’...Read More

The elementary purpose of an A/B test is to improve user experience, eventually increasing the chance of converting visitors to leads. While you already might have several ideas you want to A/B test, you should pick the one which is grounded in data-backed reasoning. In testing terms, the crux of a solid A/B test is its...Read More

This is a guest blog post by PandaDoc. Imagine you’re a potential client who is evaluating a service offered by two competing companies. Company A sends you a sales document that poorly and inaccurately displays your data, and it has no e-signature or online checkout option. You’ll need to send the proposal back for the rep to correct the...Read More

As the year 2020 begins, we’re exploring even more ways to help improve your company’s productivity. One common productivity hindrances in the workplace is the use of passwords. Both end-users and IT admins find it increasingly difficult to manage passwords when they’re proliferating at an alarming rate across the company. Even worse, according to Verizon’s 2018 Data Breach Investigations report, 81% of hacking-related...Read More

Anne Tomlin is the Founder of Emails Y’all. She has a celebrated expertise in HTML email coding, and she’s a designer who’s been nominated as the best in the market. Staying abreast of all the latest trends, her testing techniques for email responsiveness are the most-spoken ones.  Expert Diaries from Zoho Campaigns connects avid email marketers to the...Read More