News

16
Mar

5 tips to start with people analytics

HR professionals around the world have started using people analytics to manage talent acquisition, employee retention, performance reviews, and workforce planning. When used efficiently, people analytics can bring substantial profits to your organization. As decisions are based on insights gathered from relevant data, more meaningful actions can be performed to enhance employee engagement and experience. Here are...
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20
Feb

Why email marketing is a no-brainer for your ecommerce business

Congratulations on building an ecommerce website to showcase and sell your products! It’s now time to focus on marketing and driving sales. If you’re reading this to pick up cues for a store that’s taking shape, we hope this article serves you well. A common question many small business owners have is this: “How am I going to promote my products, and how much should I invest...
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17
Feb

E-sign business documents from over a dozen Zoho apps with Zoho Sign

At Zoho, we’re building one of the most comprehensive and tightly integrated suites of business apps. We currently offer 45+ apps in all major business categories, including finance, human resources, sales, marketing, customer support, and back-office operations. Zoho Sign, our digital signature app, was launched in July 2017 to help businesses securely sign, send, and manage legally-binding...
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13
Feb

Zoho CRM Named a January 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management

Zoho CRM team is excited to announce that we have been recognized as a January 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Our team at Zoho CRM takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’...
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30
Jan

How to create a winning hypothesis for your A/B test [Template + Example]

The elementary purpose of an A/B test is to improve user experience, eventually increasing the chance of converting visitors to leads. While you already might have several ideas you want to A/B test, you should pick the one which is grounded in data-backed reasoning. In testing terms, the crux of a solid A/B test is its...
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27
Jan

10 New Year’s resolutions for your 2020 sales and marketing goals

We recommend these 10 resolutions for achieving your 2020 sales and marketing goals—and some great extensions to help you get there. Become more efficient at discovering potential new leads and prospects, and save time with these extensions. Make and record calls directly within Zoho CRM with easy click-to-dial functionality, and log them automatically. Automate manual data entry,...
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