Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can on the search space. And there is no other channel where you can scale the return on investment so precisely. K&Co Media adopts best-practice PPC methods to ensure we get the most out of your SEM campaign.
We use competitive intelligence to benchmark your brand against your competitors and to audit your environment. Then we set out to gain you more market share and to devise a strategy bespoke to your website and your market place.
With access to a database of approximately 1 billion keywords, we identify keywords across the whole customer buying cycle, analyse and segment them into core target groups.
We determine exactly how your campaign should be targeted; from location and language to devices and search engine selection.
We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate. We also run ad extension testing to calculate the true value of the search engines’ latest functionality.
Keyword generation is not a one-time occurrence, it is ever-evolving. As the search landscape is constantly changing, new search terms and customer behaviour needs to be capitalised upon.
Filters & rules allow us to influence bids at keyword level. We develop complex and customised optimisation systems to ensure our target ROIs are achieved at the most granular level possible.
If you have questions or comments, please feel free to contact us whichever way is most convenient.
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