The elementary purpose of an A/B test is to improve user experience, eventually increasing the chance of converting visitors to leads. While you already might have several ideas you want to A/B test, you should pick the one which is grounded in data-backed reasoning. In testing terms, the crux of a solid A/B test is its...Read More

This is a guest blog post by PandaDoc. Imagine you’re a potential client who is evaluating a service offered by two competing companies. Company A sends you a sales document that poorly and inaccurately displays your data, and it has no e-signature or online checkout option. You’ll need to send the proposal back for the rep to correct the...Read More

As the year 2020 begins, we’re exploring even more ways to help improve your company’s productivity. One common productivity hindrances in the workplace is the use of passwords. Both end-users and IT admins find it increasingly difficult to manage passwords when they’re proliferating at an alarming rate across the company. Even worse, according to Verizon’s 2018 Data Breach Investigations report, 81% of hacking-related...Read More

Anne Tomlin is the Founder of Emails Y’all. She has a celebrated expertise in HTML email coding, and she’s a designer who’s been nominated as the best in the market. Staying abreast of all the latest trends, her testing techniques for email responsiveness are the most-spoken ones.  Expert Diaries from Zoho Campaigns connects avid email marketers to the...Read More

A substantial amount of planning goes into crafting the right content for your website. After all, it is important that your online presence effectively conveys your brand’s key messages. Once you identify what these messages are, your next step is to decide how to present them. The content on most websites is segmented into sections and spread across...Read More

We are thrilled to announce that Constellation Research has selected Zoho as Best Enterprise Software Vendor for 2019. In its detailed report, the award-winning research and advisory firm gave Zoho top honors, describing the company as one with “relentless focus on reinvention and new ways of working.” The report’s lead author and Constellation Vice President and...Read More

We recommend these 10 resolutions for achieving your 2020 sales and marketing goals—and some great extensions to help you get there. Become more efficient at discovering potential new leads and prospects, and save time with these extensions. Make and record calls directly within Zoho CRM with easy click-to-dial functionality, and log them automatically. Automate manual data entry,...Read More